No wonder IEEE is so aggressive in its usage of search-engine cloaking and spamming: its publications account for the majority of its revenue, and it views a marketplace that is evolving to favor open access as a severe and explicit "threat" to its fiscal bottom line.
Who cares about science and engineering--at the IEEE, we are first and foremost a publishing business, and we're in this puppy for the bling. When we get backed into a corner by innovation and progress, we game the system to hold our market share. After all, why compete...when you can cheat?
Excerpt below from IEEE President Leah Jamieson (then VP, Publication Services and Products), "IEEE Publishing Strategy: Key Issues and Next Steps," March 2005.
www.ewh.ieee.org/reg/9/documentos/files/rr2005/RR2005-Pubs.ppt
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